There are many sources for fresh-cut flowers that are sold by florists, in supermarkets and in other retail outlets. It is hard to create a product mix that makes one company's products differ from and more desirable than another's. One company that has done so is Virginia Farms Direct. This company grows a greater variety of long-stem roses than any other company. Virginia Farm Direct's more than 80 varieties of roses gives the company a:
A) differential advantage.
B) sustained competitive edge.
C) marketing niche.
D) sustainable advantage.
E) long-term dominance.

Question

Quizplus · Accepted Answer

Virginia Farms Direct has a differential advantage because it offers a unique product mix with a greater variety of long-stem roses than any other company, making its products more desirable.

There Are Many Sources for Fresh-Cut Flowers That Are Sold