Generation Y is:
A) often called the baby boomer generation.
B) typically defined as a homogeneous market.
C) a term used to describe consumers born before 1966.
D) hard to distinguish from the generations that precede it.
E) described by none of the above.

Question

Quizplus · Accepted Answer

Generation Y, also known as Millennials, refers to the cohort born approximately between 1981 and 1996. This group is distinct from the Baby Boomer generation (born between 1946 and 1964) and is characterized by its diversity and technological savvy, making it quite distinguishable from previous generations.

Generation Y Is