To reduce selective distortion, advertisers:
A) run their ads several times.
B) can use 60-second commercials.
C) emphasize patronage buying motives to the business user.
D) appeal to physiological needs as defined by Maslow's hierarchy of needs.
E) must buy advertising time on cable channels.

Question

Quizplus · Accepted Answer

Running ads several times helps reinforce the message and reduce selective distortion by increasing the likelihood that the audience will correctly interpret the intended message.

To Reduce Selective Distortion, Advertisers