A general conclusion that can be drawn from studies of social class structures is that:
A) the upper class has more money and is generally happier than the middle and lower classes.
B) it is not possible to move people from one social class to another.
C) the social class system is common is rural areas and small towns but not in large metropolitan areas.
D) different marketing programs may well be needed to reach different social classes.
E families from two different social classes, but with the same amount of annual total income, are likely . to have the same buying patterns.

Question

A general conclusion that can be drawn from studies of social class structures is that:
A) the upper class has more money and is generally happier than the middle and lower classes.
B) it is not possible to move people from one social class to another.
C) the social class system is common is rural areas and small towns but not in large metropolitan areas.
D) different marketing programs may well be needed to reach different social classes. 
 E families from two different social classes, but with the same amount of annual total income, are likely . to have the same buying patterns.

Quizplus · Accepted Answer

Different social classes often have distinct preferences, values, and behaviors, which can influence their responses to marketing strategies. Therefore, marketers may need to develop different programs to effectively reach and appeal to each social class.

A General Conclusion That Can Be Drawn from Studies of Social