If a business product is usable by virtually all firms in only one or two industries, it has a(n) _____ business market.
A) vertical
B) direct
C) indirect
D) horizontal
E) linear

Question

Quizplus · Accepted Answer

A vertical market is one where products or services are tailored to meet the needs of a specific industry or industries, rather than a broad spectrum of users across various industries. In this case, since the product is usable by virtually all firms in only one or two industries, it fits the definition of a vertical market.

If a Business Product Is Usable by Virtually All Firms