In the market test stage of the new-product development process for a cinnamon-flavored sports drink,:
A) the company's researchers test to see what kinds of tastes would be attractive to consumers' palates even before a sample of the product is produced.
B) the company's researchers test to see if the cinnamon flavor is strong enough.
C) the company's financial officers estimate the sports drink's profitability.
D) the company's marketing department devises an advertising campaign for the cinnamon-flavored sports drink.
E) none of the above happens.

Question

Quizplus · Accepted Answer

In the market test stage of the new-product development process, the company tests the actual product in a few markets to evaluate consumer response and the product's performance in a real-world setting. Options A, B, C, and D describe activities that typically occur in other stages of the new-product development process, such as concept testing, product development, financial analysis, and marketing strategy development, but not specifically in the market test stage.

In the Market Test Stage of the New-Product Development Process