Management is in the _____ stage of the new-product development process when it estimates market demand and prepares cost estimates for the new product.
A) business analysis
B) environmental audit
C) idea screening
D) market test
E) prototype development

Question

Quizplus · Accepted Answer

During the business analysis stage, management assesses the market demand for the new product and prepares cost estimates, among other financial analyses, to determine the product's potential profitability.

Management Is in the _____ Stage of the New-Product Development