Why do new products fail?
A) They are not given the marketing support they need by their manufacturer.
B) They are poorly positioned in the market.
C) They are not significantly different from products already on the market.
D) Consumers perceive the products as offering poor value in relation to their prices.
E) All of the above are reasons why new products fail.

Question

Quizplus · Accepted Answer

All of the options listed (A through D) are common reasons why new products fail in the market. Lack of marketing support, poor positioning, lack of differentiation, and poor perceived value can all contribute to a product's failure.

Why Do New Products Fail