The addition of a line of chocolate syrups to the Smucker's product lines of jams and jellies is an example of an increase in product-mix breadth.

Name: The addition of a line of chocolate syrups to the Smucker's product lines of jams and jellies is an example of an increase in product-mix breadth.
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Adding a line of chocolate syrups to Smucker's existing product lines (such as jams and jellies) increases the variety of product categories the company offers, thus increasing its product-mix breadth.

The Addition of a Line of Chocolate Syrups to the Smucker's