Which of the following strategies is most likely to be used by furniture manufacturers such as Thomasville, Lane, Hickory White, and Baker to increase their replacement market?
A) technological obsolescence
B) product positioning
C) utilitarian obsolescence
D) style obsolescence
E) functional obsolescence

Question

Quizplus · Accepted Answer

Style obsolescence is a common strategy used by furniture manufacturers to encourage consumers to replace items before they are functionally obsolete. By changing designs and trends, manufacturers can make older styles seem outdated, prompting consumers to purchase new items to stay fashionable or up-to-date.

Which of the Following Strategies Is Most Likely to Be