The seller's major challenge with a strategy of trading up is:
A) packaging.
B) product innovation.
C) predicting the reaction of competitors.
D) how to come up with a new brand name that meets tight legal restrictions.
E) how to change the firm's image enough so new customers will accept the higher-priced products.

Question

Quizplus · Accepted Answer

Trading up involves convincing customers to accept higher-priced products, which requires changing the firm's image to align with the new market positioning.

The Seller's Major Challenge with a Strategy of Trading Up