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Market-Penetration Pricing for a New Product Is Most Likely to Be

Question 27

Multiple Choice

Market-penetration pricing for a new product is most likely to be used when:


A) high initial prices can keep demand within the limits of a company's productive capacities.
B) economies of scale are impossible to achieve.
C) the product has a highly elastic demand.
D) the product is unlikely to face much competition until the growth stage of its product life cycle.
E) the . product's sales depends on derived demand.

Correct Answer:

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