_____ pricing involves setting a price that is high in the range of expected prices.
A) Market-penetration
B) Market-absorption
C) Cost-plus
D) Market-skimming
E) Marginal-cost

Question

Quizplus · Accepted Answer

Market-skimming pricing involves setting high prices initially to "skim" revenue layers from the market. This strategy is often used for new products or services with unique advantages, aiming to maximize profits from less price-sensitive customers before adjusting prices lower to attract a broader market.

_____ Pricing Involves Setting a Price That Is High in the Range