As a result of vertical channel conflicts, a wholesaler may decide to try to improve its competitive position. Which of the following is the best course of action for a wholesaler to use to improve its competitive position?
A) stop providing managerial assistance to retailers
B) spend some money to improve internal performance
C) encourage manufacturers to set up sales branches
D) discontinue promotion of its own brands
E) sever its ties with voluntary chains

Question

Quizplus · Accepted Answer

Improving internal performance can enhance efficiency, reduce costs, and improve service quality, thereby strengthening the wholesaler's competitive position in the distribution channel.

As a Result of Vertical Channel Conflicts, a Wholesaler May