Vertical channel conflict occurs when:
A) firms in one channel compete vigorously with firms in another channel.
B) members within a channel argue about operating practices and try to gain control over other members.
C) one channel member gets an exclusive distributorship.
D) firms on the same level argue over distribution rights.
E) the channel has at least seven or more members.

Question

Quizplus · Accepted Answer

Vertical channel conflict occurs when members at different levels within the same channel (e.g., manufacturer, wholesaler, retailer) disagree or argue, often about how to distribute value or control practices within the channel.

Vertical Channel Conflict Occurs When