Direct costs used in marketing cost analysis are also called:
A) overhead.
B) separable expenses.
C) common costs.
D) contribution margins.
E) semi-variable costs.

Question

Quizplus · Accepted Answer

Direct costs in marketing cost analysis are referred to as separable expenses because they can be directly attributed to a specific product, service, or marketing activity, unlike overhead or common costs which are shared across products or services.

Direct Costs Used in Marketing Cost Analysis Are Also Called