In a marketing cost analysis, ledger expenses:
A) cannot be used in their present form.
B) are deducted from gross margins, and the sum of their differences equals the contribution margin.
C) are derived by allocating activity costs to the various ledger accounts.
D) are expense categories taken from the company's regular accounting system.
E) are described by none of the above.

Question

Quizplus · Accepted Answer

Ledger expenses are expense categories that are taken directly from the company's regular accounting system. They represent the actual costs recorded in the financial records of the company.

In a Marketing Cost Analysis, Ledger Expenses