A(n) _____ is one way to evaluate the performance results of an organization's total marketing program.
A) economic order quantity (EOQ) model
B) sales volume analysis
C) environmental audit
D) marketing mix audit
E) 80-20 principle

Question

Quizplus · Accepted Answer

Sales volume analysis is a method used to evaluate the performance results of an organization's total marketing program by examining the sales data to assess the effectiveness of marketing strategies.

A(n) _____ Is One Way to Evaluate the Performance Results