If the Denman Tire Company assigns one sales person to each of its Midwest territories without concern for the number or type of customers in each area, a substantial difference in the potential volume and profit from the various territories is likely to occur. This would be an example of:
A) the iceberg principle.
B) the high cost of marketing.
C) a misdirected marketing effort.
D) a wrongful mission statement.
E) the wheel of selling.

Question

Quizplus · Accepted Answer

This scenario exemplifies a misdirected marketing effort because assigning salespeople without considering the specific characteristics of each territory (like the number or type of customers) can lead to inefficient resource allocation and missed opportunities, impacting the overall effectiveness of the marketing strategy.

If the Denman Tire Company Assigns One Sales Person to Each