Which of the following is a valid explanation for engaging in negative WOM?
A) Seeking reassurance after making a satisfactory purchase
B) Blowing off steam by expressing the emotion
C) To reduce cognitive dissonance
D) Gaining better understanding of products and services
Correct Answer:
Verified
Q2: Which of the following are types of
Q3: Marketers can move consumers' involvement from low
Q4: High involvement leads to:
A) a central route
Q5: The FCB grid is based on which
Q6: Attribution theory seeks to explain what?
A) Attribution
Q8: Sherif's social judgement theory (1965) explains what?
A)
Q9: Impulse buying is always associated with the
Q10: Compensatory impulse buying occurs when the buyer
Q11: Disconfirmation is the difference between pre-purchase expectations
Q12: Complaining behaviour, word of mouth advertising and
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