Western described consensual databases as what we know as permission marketing.
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Verified
Q15: RFID tags might replace bar codes.
Q16: The first geodemographic system was MOSAIC.
Q17: Census data can be sold at individual
Q18: Individuals can now opt-out of being on
Q19: A data consortium is JIGSAW.
Q21: Genetic data is an example of profile
Q22: Businesses have been able to influence some
Q23: Transactional data is 'refreshed daily and weekly,
Q24: Data mining software is often used to
Q25: The Pareto's theory proposes that 75% of
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