Information privacy refers to:
A) the amount of information overload consumers suffer
B) junk mail efforts used by marketers
C) the extent to which consumers are willing to share their personal details with others
D) the extent to which individuals can control who holds their data and what is done with that data
Correct Answer:
Verified
Q7: Cookies are examples of:
A) contemporary life style
B)
Q8: The main initial source of data for
Q9: The Henley Centre's 1978 prediction regarding household
Q10: Which of the following announced the scrapping
Q11: The traditional lifestyle segmentation aims to build:
A)
Q13: By definition transactional data provides:
A) A historical
Q14: RFM is 'Retain, Fragment and Metrics'.
Q15: RFID tags might replace bar codes.
Q16: The first geodemographic system was MOSAIC.
Q17: Census data can be sold at individual
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