The 'paradox' which is described as consumers being, on the one hand, comfortable with DM and engaging with it and on the other hand cynical about its intentions is the:
A) knowledge
B) comfort
C) targeting
D) control

Question

Quizplus · Accepted Answer

The 'comfort paradox' refers to the situation where consumers are comfortable engaging with direct marketing (DM) but remain skeptical about the intentions behind it.

The 'Paradox' Which Is Described as Consumers Being, on the One