Consumer research studies show that consumer animosity can be:
A) Negatively related to reference group evaluations
B) Negatively related to emotions, feelings and excitement
C) Negatively related to attitudes, intentions and behaviours
D) Negatively related to attitudes towards products made in a particular country but not to their judgements of product quality

Question

Quizplus · Accepted Answer

The correct answer to the question is:
d. Negatively related to attitudes towards products made in a particular country but not to their judgments of product quality.
This means that while consumers may have negative attitudes towards products from a particular country due to animosity, this does not necessarily affect their perceptions of the intrinsic quality of those products. In other words, consumers might dislike or avoid buying products from a certain country because of their animosity, but this does not mean they think the products are of poor quality. They may acknowledge that the products are well-made or of high quality, but their negative feelings towards the country of origin can still influence their purchase intentions and behaviors.

Consumer Research Studies Show That Consumer Animosity Can Be