Examples of consumer misbehaviour related to market research include which of the following?
A) Distorting advertising messages to damage the reputation of a brand out of spite
B) Deliberately distorting purchase details in loyalty and marketing database schemes by, for example, swapping loyalty cards
C) Deliberately mis-responding to a questionnaire item
D) Deliberating abusing a staff of a firm
Correct Answer:
Verified
Q1: Consumers are likely to misbehave over price
Q2: Which of the following is an important
Q3: Which of the following is NOT a
Q4: Example of consumer misbehaviour related to distribution
Q5: Examples of consumer misbehaviour related to products
Q7: Examples of consumer misbehaviour related to price
Q8: Which of the following is NOT a
Q9: By definition, compulsive consumer behaviour is:
A) repetitive
Q10: Perceived egregiousness is motive for consumer boycott
Q11: As per Austin et al., (2006), anti-commerical
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