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Examples of Consumer Misbehaviour Related to Market Research Include Which

Question 6

Multiple Choice

Examples of consumer misbehaviour related to market research include which of the following?


A) Distorting advertising messages to damage the reputation of a brand out of spite
B) Deliberately distorting purchase details in loyalty and marketing database schemes by, for example, swapping loyalty cards
C) Deliberately mis-responding to a questionnaire item
D) Deliberating abusing a staff of a firm

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