The identification of groups of customers who transcend traditional market or geographic boundaries is called:
A) Ethnographics
B) Cross-cultural analysis
C) Cultural empathy
D) Country-of-origin research
E) Intermarket analysis

Question

Quizplus · Accepted Answer

Intermarket analysis refers to the identification of customer groups that go beyond traditional market or geographic boundaries, focusing on common needs or interests rather than geographic location or other traditional segmentation methods.

The Identification of Groups of Customers Who Transcend Traditional Market