Research indicates that consumers perceive products with prices ending in round numbers and $.00 to be of lower quality.

Question

Quizplus · Accepted Answer

Research indicates that consumers often perceive products with prices ending in round numbers or $.00 as higher quality or more luxurious, whereas prices ending in odd numbers or just below a round number (like $.99) are often viewed as discounts or deals, suggesting a lower price rather than lower quality.

Research Indicates That Consumers Perceive Products with Prices Ending in Round