Need recognition occurs when a person perceives a difference between the ____ and the ____ state of affairs.
A) ideal; actual
B) past; future
C) expected; obtained
D) primary; secondary
E) None of the above.

Question

Quizplus · Accepted Answer

Need recognition happens when an individual sees a discrepancy between how things ideally should be (ideal state) and how they actually are (actual state). This recognition is the first step in the buying process, prompting the individual to seek a solution to address the gap.

Need Recognition Occurs When a Person Perceives a Difference Between