Consumer decision making is influenced and shaped by many factors, including individual differences, environmental influences, and psychological processes.

Question

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Consumer decision making is indeed influenced by a variety of factors such as individual differences (e.g., personality, values), environmental influences (e.g., cultural, social, and family influences), and psychological processes (e.g., perception, motivation, learning, and attitude). These factors interact to shape how consumers evaluate products and services, make purchase decisions, and develop brand loyalty.

Consumer Decision Making Is Influenced and Shaped by Many Factors