If the product delivers an outcome which is less than expected, positive disconfirmation occurs.
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Q47: In most cases, consumers are very satisfied
Q48: Surprisingly, consumers' product satisfaction has little influence
Q49: Beyond understanding the post-consumption evaluations of their
Q50: Consumers' satisfaction with a company's products is
Q51: According to the expectancy disconfirmation model, satisfaction
Q53: Positive disconfirmation exists when the product provides
Q54: Confirmation takes place when the product's performance
Q55: Both regret and rage are possible when
Q56: By setting high expectations, companies increase the
Q57: Simply participating in a customer survey can
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