Unlike other approaches for motivating consumers, a unique advantage of loyalty programs is that:
A) they are less expensive
B) they are much more effective at customer recruitment
C) they can provide the type of data needed for estimating customers' lifetime value (CLV)
D) All of the above.
E) Nine of the above.

Question

Quizplus · Accepted Answer

Loyalty programs are particularly valuable for collecting customer data over time, which can then be analyzed to estimate the Customer Lifetime Value (CLV). This is because these programs track individual consumer behaviors, purchases, and preferences, providing insights that are not as readily available through other marketing strategies.

Unlike Other Approaches for Motivating Consumers, a Unique Advantage of Loyalty