Consumers who are innovators for only one product are ____ while those who are innovators for many products are____.
A) monomorphic; multimorphic
B) unimorphic; mesomorphic
C) monomorphic; polymorphic
D) unimorphic; metamorphic
E) None of the above.

Question

Quizplus · Accepted Answer

Monomorphic innovators are those who innovate in a single product category, while polymorphic innovators are those who innovate across multiple product categories.

Consumers Who Are Innovators for Only One Product Are ____