Steps undertaken to enhance the quality of one of a multiproduct firm's products may yield benefits in the form of:
A) Reduced fixed costs.
B) Increased rates of internal product quality failures of related products.
C) Increased sales volumes of complementary products.
D) Increased target prices.

Question

Quizplus · Accepted Answer

Enhancing the quality of a product can lead to increased sales volumes of complementary products as consumers perceive the overall brand or product line more positively, potentially boosting demand for related items.

Steps Undertaken to Enhance the Quality of One of a Multiproduct