Squishy Burger Company has developed a number of nonfinancial measures to assess customer reaction to its new Tower of Yummy sandwich. Which of the following tools would prove most useful in assessing customer acceptance of the new sandwich relative to the company's established products?
A) Product cost variance analysis.
B) Incremental analysis.
C) Pareto chart.
D) Radar chart.

Question

Quizplus · Accepted Answer

A radar chart would be most useful in assessing customer acceptance of the new sandwich relative to the company's established products because it allows for the comparison of multiple variables (such as taste, price, presentation) across different items, providing a visual representation of where the new sandwich stands in comparison to existing offerings.

Squishy Burger Company Has Developed a Number of Nonfinancial Measures