From the perspective of the customer, the difference between the perceived worth of a product and its selling price is referred to as the product's:
A) Gross profit margin.
B) Contribution margin.
C) Value proposition.
D) Operating income.

Question

Quizplus · Accepted Answer

The value proposition refers to the difference between the perceived worth of a product to a customer and its selling price, highlighting the unique value the product offers compared to its cost.

From the Perspective of the Customer, the Difference Between the Perceived