In 1984 when Apple Computer introduced the Macintosh, it was able to sell the product at a hefty premium while comparable personal computers were priced at less than half the price of a Macintosh. Despite its much higher price, Apple was able to achieve a 15 percent market share. Which of the following contributed to Apple's initial success?
A) Apple had successfully introduced a personal computer that was strongly differentiated from its competitors.
B) Apple spent heavily on advertising to inform consumers about its product.
C) Apple used superior materials to produce its product which justified the higher price.
D) Apple was catering to a small segment of the market in which demand is relatively inelastic.

Question

Quizplus · Accepted Answer

Apple's initial success was largely due to the strong differentiation of the Macintosh from its competitors, offering unique features and a user-friendly interface that justified the premium price.

In 1984 When Apple Computer Introduced the Macintosh, It Was