Jake is learning about search engine optimization so that he can increase sales of his online golf shop. Please answer the questions below.
-Jake has heard from colleagues that a good way to increase traffic is to find the right keywords that prospective customers search on, and then bid on using those keywords in your ad, on the search results page. What is this method called?
A) word tracking
B) pay-per-click
C) adwords
D) banner ads

Question

Quizplus · Accepted Answer

This method is called pay-per-click (PPC), where advertisers bid on keywords and pay a fee each time their ad is clicked.

Jake Is Learning About Search Engine Optimization So That He