In the promotional mix, which is the element that is defined as when a seller attempts to assist and/or persuade prospective event attendees person to person?
A) Personal selling
B) Flow charts
C) Advertising
D) Sales promotion

Question

Quizplus · Accepted Answer

Personal selling is defined as a promotional method in which a seller attempts to assist and/or persuade prospective buyers in a personal, face-to-face manner. This differentiates it from advertising or sales promotion, which are not conducted on a personal, individual basis, and from flow charts, which are a tool for planning or displaying information rather than a promotional technique.

In the Promotional Mix, Which Is the Element That Is