Innovation at the base of the pyramid refers to:
A) Construction innovation approaches to new structures
B) Exploration of innovation opportunities for products/services in high volume but low income markets
C) Segmentation of consumer product marketing innovation

Question

Quizplus · Accepted Answer

Innovation at the base of the pyramid focuses on creating products or services that are accessible and affordable to the lowest income segments of the population, often in high-volume markets. This involves tailoring innovations to meet the needs and constraints of low-income consumers.

Innovation at the Base of the Pyramid Refers To