The adoption of an innovation depends on its relative advantage. Which of the following is not generally considered to be a relative advantage?
A) High attribute gap between the innovation and expectations.
B) High degree of primary benefits.
C) High degree of secondary attributes.
D) High degree of non-economic factors.

Question

Quizplus · Accepted Answer

Relative advantage refers to the degree to which an innovation is perceived as better than the idea it supersedes. It does not refer to a high attribute gap between the innovation and expectations, but rather to the perceived improvements it offers in terms of benefits, attributes, and factors, including economic ones.

The Adoption of an Innovation Depends on Its Relative Advantage