A manufacturing division sets a goal of assembling 500 units per day. The division is unable to meet its goal and looks for ways to improve its process. The pressure for change is from:
A) technological advances.
B) life-cycle forces.
C) aspiration-performance discrepancies.
D) changes in external forces.
E) none of the above.

Question

Quizplus · Accepted Answer

Aspiration-performance discrepancies refer to the difference between a company's desired levels of performance and its actual performance. In this case, the manufacturing division set a goal of 500 units per day, but is unable to meet that goal. Therefore, there is a discrepancy between their aspiration (500 units per day) and their actual performance. This pressure for change is internal to the company and is driven by the desire to close this performance gap.

A Manufacturing Division Sets a Goal of Assembling 500 Units