The part of the marketing environment that is closely linked to the day-to-day business decisions is known as
A) the business environment.
B) the central environment.
C) the micro-environment.
D) the macro-environment.

Question

Quizplus · Accepted Answer

The micro-environment refers to the internal environment of the company and includes all those factors that affect its ability to serve its customers, such as the company itself, its suppliers, marketing intermediaries, customer markets, competitors, and the public. It is closely linked to day-to-day business decisions.

The Part of the Marketing Environment That Is Closely Linked