Peter worked in construction before getting a degree in marketing. He was often called in from the Marketing area to help the firm consider proposals on any building or renovations in the company's stores. What function was Peter playing in the new store work?
A) Gatekeeper
B) Expert
C) Decider
D) Influencer

Question

Quizplus · Accepted Answer

Influencers can provide advice and expertise but are generally not directly involved in the purchase.

Peter Worked in Construction Before Getting a Degree in Marketing