After selecting the target segments, a firm needs to create a positioning statement. Which of the following is NOT one of the four components of a positioning statement?
A) The customers being sought
B) The benefit customers of interest to customers
C) The value the customer will receive
D) The comparable competitor's products

Question

Quizplus · Accepted Answer

The value the customer will receive is not typically a component of a positioning statement. A positioning statement usually includes the target customer, the benefit to the customer, and the differentiation from competitors, but not the explicit value the customer will receive.

After Selecting the Target Segments, a Firm Needs to Create