Shredville Company is going through the market segmentation process. They divide customers into two groups: 1) those who prefer snow skiing, and 2) those who prefer snowboarding. This is an example of
A) geographic segmentation.
B) demographic segmentation.
C) psychographic segmentation.
D) behavioral segmentation.

Question

Quizplus · Accepted Answer

This is an example of psychographic segmentation, which involves dividing a market into different segments based on social class, lifestyle, or personality characteristics. In this case, the preference for snow skiing versus snowboarding reflects a lifestyle or interest, which fits into psychographic segmentation.

Shredville Company Is Going Through the Market Segmentation Process