If a firm wanted to build enthusiasm for the launch of new product by getting input and advice from a large number of potential customers online, what process might they use?
A) Crowdsourcing
B) Open sourcing
C) Mass design protocols
D) Social media stimulation

Question

Quizplus · Accepted Answer

Crowdsourcing involves gathering ideas, feedback, or content from a large group of people, typically from an online community. This approach is effective for generating enthusiasm and gathering input from potential customers for a new product launch.

If a Firm Wanted to Build Enthusiasm for the Launch