All of the following are primary factors that influence prices, EXCEPT
A) customer perceptions or expectations.
B) company costs.
C) reference price.
D) market characteristics.

Question

Quizplus · Accepted Answer

Reference price is not a primary factor that influences prices directly; it is a consumer's perception of what the price should be based on past experiences or external price references, rather than a direct factor like costs, customer perceptions, or market characteristics.

All of the Following Are Primary Factors That Influence Prices