A useful way to categorize promotion objectives is using
A) the Hierarchy of Effects model.
B) cognitive variables.
C) affective variables.
D) behavioral variable.
Correct Answer:
Verified
Q75: As reach increases, _ decreases.
A) frequency
B) exposure
C)
Q76: As frequency increases, _ decreases.
A) frequency
B) reach
C)
Q77: Sampling is considered a
A) consumer sales promotion.
B)
Q78: Phone and telemarketing calls are considered
A) direct
Q79: How many steps are there in closing
Q80: Any selling activity that involves direct interaction
Q81: Promotion to an individual consumer that includes
Q82: A set of marketing communication activities designed
Q84: A paid, nonpersonal communication by a sponsor
Q85: The form that creative ideas take is
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