Which is true regarding business purchases?
A) Most occur at a retail location.
B) They result from a promotion that actively targets consumer groups.
C) The seller often initiates the purchase.
D) They typically involve a short purchase process.

Question

Quizplus · Accepted Answer

Business purchases often involve the seller initiating the process, as businesses typically engage in a more direct and proactive sales approach compared to consumer sales. This can involve sales representatives reaching out to potential business customers to discuss their needs and how their products or services can meet those needs.

Which Is True Regarding Business Purchases