Which is the BEST approach for a marketer to follow in regard to brand communities?
A) They should not attempt to control over govern the communities.
B) They should not encourage their formation.
C) They should maintain control over the communities to ensure all members are treated fairly.
D) They should not monitor community activities to maintain neutrality.

Question

Quizplus · Accepted Answer

Marketers should allow brand communities to grow organically without attempting to over-govern them, as this can foster a more authentic and engaged community. Excessive control can stifle the natural interactions that make these communities valuable.

Which Is the BEST Approach for a Marketer to Follow